Web Writing Success Is About 3 Things

Image via Wikipedia
The title? Yeah, simple and catchy and 100% TRUE. There are only 3 things you really need to be concerned with when it comes to web writing for money. The new web content/SEO software that I've decided to promote is called Scribe. Scribe Makes SEO Simple

The 3 Most Important Web Writing For Money Characteristics

1. Keywords
2. Content
3. Links

Do you know why your web writing for money online depends so greatly on those 3 things? Because those are the three key elements in SEO. Implement SEO and you get attention grabbing content that people want to read and, more importantly…share with their friends and business partners.

People trust a peer or relative recommendation 70% than they do an advertisement. Do advertisements still work? Sure, but only in a purely organic way. If you want someone to take action then you need to recommend that they do so and they better trust you when you do it.

How Does Scribe Make Your Web Writing Better?

• First, the Scribe keyword research tool tunes you into the right language before you write. Once your content is created, the Scribe keyword suggestion service shows you keyword phrases you might have missed.

• Second, Scribe analyzes your natural, reader-focused content, and tells you how to gently tweak it to spoon feed search engines based on 15 SEO best practices.

• Third, Scribe’s link building tools help you build back links from other sites, crosslink the content within your own site, and identify influential social media users who want to share your stuff.

Sure, we can all do a little keyword research and tweak our own text until it reads crisp, natural and optimally enhanced for conversion. So, the first and second aspects of what Scribe does is just more of an "instant outsource. It takes the thought out of it and allows you to do what you do: Write for the Web.

Personally, I like the 3rd aspect the most. With Scribe's link building tools you're almost assured re-Tweets, shares, RSS subscriptions and email passes. Scribe takes the most influential people in your niche and places your content in their face. What does this mean? Huge audiences that follow a trusted name in the niche. Remember: People trust a peer or relative recommendation 70% than they do an advertisement.

And here's two other great things about Scribe that made me want to promote their product.

1. Follow the very next link you see in this article and get a FREE, NO OBLIGATION, 27 page report by Copyblogger founder Brian Clark. He'll explain:

• Why SEO Copywriting Still Matters
• How Search Engines Work
• Why You Have to Spoon Feed Search Engines
• The 5 Essential Elements of Keyword Research
• How to Create Cornerstone Content That Google Loves
• Five Link Building Strategies That Work
• Five Areas to Focus On for Effective SEO Copywriting
• Why Writing for People Works for Search Engines
• How to Make SEO Simple

Here is that link! Click here to grab your free SEO report

2. If you decide that you don't have enough information and that you'd rather test the waters for a bit? No problem. You can get a FREE 30-day trial. Once you sign up you can CANCEL AT ANY TIME. It's easy. They make it easy. Brian doesn't want be one of "those guys" that sell products and services that are near impossible to rid yourself of later. Inside your myScribe account area, you’ll see a top navigation option labeled Cancel My Account on each and every page. Click that link at any time to end your subscription.

Here's the FREE TRIAL LINK: Take Scribe On A Risk-Free Test Drive

I think by now you can see how Scribe can help you in your web writing endeavor. Imagine your Hubs going viral? Imagine your Squidoo Lens being featured on the front page? Imagine your blog post being dispersed by a huge personality in your niche?

Can you see it?  Does it look great? Then you need to check Scribe out. See Scribe SEO In Action!

Related articles

• Writing Web Content, Listen To Google! (tipsonwebwriting.blogspot.com)
• Web Writing For The Human Eye! (tipsonwebwriting.blogspot.com)
• 5 Tips For Writing Good Blog Posts (bloggingdudes.com)

Web Writing Isn't Much Different From A Decade Ago!

                                            Image via WikipediaI just read an article titled "The Seven Qualities of Highly Successful Web Writing".  If you go and take a gander at it then you'll notice the date of 12 December, 2000.  That was a big "whoa" moment for me.  I just automatically assumed that what was "good web writing" back then couldn't possibly still be relevant today.  Right?

Web Writing For The Human Eye!

                                  Image via Wikipedia
About a week ago I wrote an article about how to optimize your web writing for the reader and not yourself. Realizing that you are writing for the pure experience of a stranger can be overwhelming and intimidating.

What do you write?

How do you write it?

Should you have voice?

Should it be a technical "how to"?

Okay, those are all important questions. But what if you knew exactly where the human eye falls when it reads web text? That would make it easier, right? Why? Well you would know where exactly a reader is more likely to look first and if you know the market and audience you're writing for then you have a chance to lock in their attention (steal it!) right away. Then….BANG!

So What Do We Know About Web Writing Already?

 

1. Readers arrive looking for information or entertainment.

2. 95% of the time they'll never read an article from beginning to end.

3. They scan the web writing for the information or words they're looking for.

To accomplish the "theft of attention" you do the following:

1. Make sure that you have a catch phrase with your key word up-front. Maybe you ask a question.

2. As web writers we don' do "fluff" so in an attempt to ensure all information is pertinent and attention getting we never write anything for the web that the article doesn't need. We get to the point and use engaging text.

3. We use bold words, bold subheadings, and the correct keywords throughout (but not stuffed) into the text so that the reader can easily find the information and stay engaged.

Below is a "heat map" from the Yahoo! Style Guide and the text that precedes it:

"When people do decide to read a page, their eyes sweep horizontally from left to right, often focusing on a roughly triangular area in the upper-left corner of a webpage, or the upper-left corner of the webpage’s main block of content. But this pattern varies depending on a page’s layout and purpose. For example, a person’s eyes will move differently over a photo-heavy slideshow, a text-heavy blog, or a page with a two- or three-column layout."

As you can see when the person first lands on the page they are concentrating on the upper-left hand corner of the main content on that page.  This is the reason why so many people (and rightly so) do two important things with that area:  They put the keyword in the title and first sentence of their web writing and they put in an advertisement around it. 

Notice this page's upper-left hand corner.  There's a large area for both subscription and a Google Adsense unit...a big one!   Just to the right is my title (keyword included) then my main text (first sentence keyword included).  I then go through my text and I use bold subheadings and other bold words that I think the reader may find interest in.

Web writing for money is a tricky thing.  I always try to offer quality articles, posts, and text throughout the page.  (I particularly like the "word of the week")  BUT...if a person does not find what he or she wants on this page then they can always click out by way of an advert or a link to one of my other posts. 

What are some of your best practices that you could share with us? I'd like to know!  Don't forget to subscribe!  
 

Related articles

• Are You Writing For The Web Or Your Ego? (tipsonwebwriting.blogspot.com)
• How To Guide For Good Web Writing (tipsonwebwriting.blogspot.com)
• How to Write Effective SEO Copy (ronmedlin.com)

Writing Web Content? Listen To Google!

Image by djwudi via Flickr

If you're a web writer online you're always going to be trying to figure out how to do it and get the traffic and the conversion.  In most cases, you're ability to earn money online by writing web content will rely greatly (around 95%) on people being drawn to your sites and clicking on ads and buying from advertisers or buying your products.  Either way you're going to need great content.

Good Web Writing Produces Content That:

• Hits Search Engines Quickly and Powerfully In The Rankings 
• Traps A Readers Attention Once They're On the Page 
• Has A Definitive Call To Action 
• Draws People Back To Your Content And Pages Via Subscriptions and RSS

The Hand That Feeds The Traffic Monster

So if you're trying to write the kind of good content that gets people to your site why wouldn't you listen to the mother of all search engines…The Big G, The Goog's…Los Google.

Google actually provides and in-depth, 32 page, Search Engine Optimization Guide.   The Google Guide Deals with these focus points to help you enhance your web writing and web pages for search engine visibility:

SEO Basics Improving Site Structure

Optimizing Content 

Dealing With Crawlers

SEO for Mobile

Promotion and Analysis

Are you saying, "What the - -!  I didn't know that Google does all that for me.  Now I can make my stuff ready to be crawled and indexed for the maximum money making opportunity for my web writing?"

I thought you might be!  See? Aren't you glad you stopped by? If you're interested in other tips on blogging, web writing, SEO and just plain fun then visit me at BloggingDudes.com, an online resource for Blogging Dads!

Related articles

• A Motivational Piece For Blogging Dads, Maybe... (bloggingdudes.com)
• Keyword Metrics for SEO (And Driving Actions from Data) - Whiteboard Friday (seomoz.org)
• Myself, My Bird, And My Blog: Things You Can Learn From Us (bloggingdudes.com)