Cover of Writing Skills (Essential Managers)Many web writers make the mistake of thinking people are on the page because of their fine writing skills. They're not. People come to web pages to find the answer to a problem or be entertained. If you're writing your web content with those two things in mind then you're probably writing for yourself rather than the reader.
Try employing these 3 simple steps in your web writing and you may find that people are coming back to your
Web Writing and reading more of your pages.
Avoid Large Chunks Of Text
Whatever it is you have to do to split up that text then do it. Bullet points, numbered lists, subheadings...whatever. Just break it up and make it easier to scan. Remember we
talked about that? People read web writing differently than print. They scan. So make it easier for them!
Again, we're making it easier for the reader. They came looking for an answer and when they find it in the first few sentences then they're happy. Satisfied. They know they've come to the right place and they'll continue on. This is where they may shift from scanning to reading. However, once they hit an area without substance they start scanning again. So, BANGO! You hit e'm with another separation...
Links make the content interactive. If you mention a keyword in your text that may answer another of your readers questions (providing it's relevant) then link for them. They get "click" and web readers
love to click.
These were just a quick into some of
Web Writing's Best Practices but they were one my mind so I figured I'd get them off my chest!
This was very helpful...I will be using these tips w/ my own blog.Thank you
ReplyDeleteThanks for saying so! And thanks for reading
ReplyDelete