Image via WikipediaI just got done reading an article by web writing genius, Dr. Patsi Krakoff. Her last two posts have been about neuromarketing. In this post she wrote something that I couldn't get out of my head.
"When something catches our attention, if we want to know more, and if it triggers one of our drives (acquire it, eat it, bond with it, use it to save time, energy or money or protect family) we will remember it so that we can take action on it." You can read her whole article here.
Web Write For Emotional Connection
Web writing is nothing more than trying to trap a reader's attention in some emotional way. If it is helpful, time or money saving, or protection related, our minds will want to latch on to it. We are a very self-centered animal amidst a very greedy culture. What does it do for me?
This is the reason that "time saving" and "money making" blogs, sites and content are so popular on the web today. We take an already convenient and superfast platform for information, such as the internet, and we search for products, advice and services that will make our life even more convenient.
Web Writing Ideas
So, the next time you're thinking about your next article for HubPages or InfoBarrel keep the following questions in mind for the best chance of interaction and getting the reader to do something with your content.
What do you know best? Can your web writing turn out a "How-To" article about it? Can that article be so tightly written and easy to understand that a person will be able to accomplish the task right then and there?
What most concerns you about the safety of your children or yourself? Web writing on those particular topics can be particularly effective. If you can convince the reader that they should follow your advice, or safety tips, then the message will be branded somewhere deep in the consciousness, almost feeling guilty if they don't follow it. Loved ones are a great motivator.
A recipe? Web writing about food, and especially recipes, are terribly action causing. Doesn't it feel like you always spend more in a grocery store when you're hungry? Now, imagine making someone's mouth water as they're searching for a pot roast recipe. If they liked it…they'll come back. Why? Because you have just satisfied one of the most primal, powerful and original human physiological warnings-hunger.
Web Writing can be a very powerful tool. That's why companies pay millions of dollars annually for good web writing and content. The ability to imprint themselves on the psyche of their customers can mean a lifelong commitment to their brand or service. Does your web writing do that?
